Play Video
– 23 min

From ‘Hard Down’ to Full Utilization in Rental

Published: 28. August 2023
By Soeren Brogaard
CEO at Trackunit
By Trackunit
Why supply-chain constraints have completely changed what is considered downtime in the equipment rental industry and how to find the sweet spot in preventive maintenance processes.

With serious disruptions of the equipment supply chain, simply adding new equipment to the fleet whenever you experience downtime is not an option anymore.

Josh Nickell, Vice President, Equipment Segment at ARA, pulls from his extensive experience of running one of the fastest growing rental companies in the US and his work with ARA members and shares what other ways rental companies can look to keep their fleets moving.

Resources from this episode

RentalU – training on a variety of topics from customer service to safety: https://ararental.org/rentalu

ARA Certified – program for service technicians specifically in the rental environment https://ararental.org/Learn/ARA-Certified-Sales-Service

About the Downtime Talk

The Downtime Talk brings you the latest insights and expert perspectives on the construction industry and beyond. We discuss trending topics, innovative ideas, and sources of inspiration shaping the world of construction. From cutting-edge technology to sustainable practices and the challenges this industry faces, our host Soeren Brogaard, CEO at Trackunit, explores new ways to eliminate downtime in construction with his guests.

About the speakers

Josh Nickell

Over the last 20+ years, Josh ran one of the fastest growing rental companies in the country (4x Inc. Magazine — Inc. 5000 winner). In addition, he’s spent time at a national rental company, consulted with local rental companies, and worked in rental-specific software for companies worldwide. Josh currently serves as the Vice President of the Equipment Segment at the American Rental Association. He supports members (rental companies) in diverse tasks, from advocacy to education for the industry.

Soeren Brogaard

As a CEO at Trackunit, Soeren is leading the alignment of future technology and business strategy, implementing data-driven initiatives to eliminate downtime. The digital transformation of the construction industry is a big passion. His ability to tackle common problems from multiple perspectives makes room for clever thinking and innovative processes. He strongly believes partnerships and tech will positively impact the world.

Share this video

Related

‘Let the politicians set the targets — Europe’s manufacturers should decide the path’

‘We needed a strong partner like Trackunit to develop MyDINO’

‘Trackunit helped us, adapting its own solution to our needs’

Most popular

We should be proud of this industry — and here’s why

’We’re enabling a better end-to-end experience for our customers’

‘Trackunit was a better fit for us — it was more developed.’

100 Ways to Eliminate Downtime

Sign up for the
Trackunit Newsletter

Never miss an insight. We’ll email you when new articles are published on this topic.

Today People are Reading

Construction, Digitalization
– 5 min.
By Søren Bruncke Mikkelsen
Senior Director of Engineering

Registration

Please complete the form to watch the video

By clicking submit below, you consent to allow Trackunit to store and process information provided, in accordance with our privacy policy, to process your request.
Days
Hours
Minutes
Seconds

Save your seat

Trackunit Next 2025

Join 1000+ construction professionals leaning into the future to explore what’s next for Trackunit and the industry.