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From push to pull: How OEM’s connectivity ambitions change
A conversation about changing ambitions and what kind of people OEMs need to not fall short on their digital journey.
Host
Soeren Brogaard
CEO at Trackunit
Guest Speaker
Fred Rio
SVP of OEM sales at Trackunit

Episode Description

Dedicating his professional career to construction, Fred Rio, SVP OEM sales at Trackunit, taps into the rich history he has with the industry for an account on what’s driving connectivity with OEMs. A conversation about how ambitions are changing and what kind of people OEMs need to have at the table to not fall short on their digital journey.

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About the speakers

Fred Rio

Fred is SVP OEM sales at Trackunit. He’s a Global Executive in the heavy equipment industry with 23 years of experience in Machine Design, Digital & Technology, and Sales & Marketing for the Paving, Construction and Aggregates sectors.

Soeren Brogaard

As the CEO at Trackunit, Soeren is leading the alignment of future technology and business strategy, implementing data-driven initiatives to eliminate downtime. The digital transformation of the construction industry is a big passion. His ability to tackle common problems from multiple perspectives makes room for clever thinking and innovative processes. He strongly believes partnerships and tech will positively impact the world.

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