If you need a telescopic handler in Italy, one of your go-tos in the market is Castelfranco, Emilia-based Magni. Indeed, Magni enjoys a long history having designed the FARGH 4000 FS in 1980 with a patented boom and has gone on to dominate the market with the birth of Magni Telescopic Handlers in 2013.

Magni has since gone on to open offices throughout the globe with more than 500 staff on its books. But if there is one thing that has characterized the journey of the family-run company since founder Pietro Magni first began a tractor repair business in the 1950s, it has been an entrepreneurial zeal and openness to innovation that has kept it out in front of the industry.

It was that same spirit that led Magni to formalize a relationship with Trackunit that was already developing, but became more concrete at the start of 2019. 

“A lot of our customers were already using Trackunit and had implemented their solutions in their fleets”

Alessandro Pastorelli, Global Service Manager

“We weren’t offering any tracking or monitoring device, but a lot of our customers were using Trackunit already and had already implemented their solutions in their fleets,” says Alessandro Pastorelli, global service manager at Magni. “Because of the high demand of customers and the many advantages this device brings we started to see it as a business opportunity and decided to establish the partnership. 

“It’s when we came up with the MyMagni solution in partnership with Trackunit which we then marketed to new customers with an initial free subscription of three years when they purchase an RTH range machine.”

To understand the approach, it’s important to get to grips with the local market requirements, says Pastorelli. “Unlike the Nordics, there wasn’t the same need or desire for all the functionality that telematics devices can bring, but Magni’s customers were interested in making sure their machines would be ready to go 24/7 without fear of breakdown.”

That’s where the maintenance alerts and reminders on fixing this or that machine really began to show the worth of the Trackunit devices, says Eugenio Magni, Managing Director at Magni.

“Trackunit is able to manage the relationship with our customers very well meaning that they often resolve their issues directly and without us having to support too much.”

Alessandro Pastorelli, Global Service Manager

“In addition to displaying all machine data, it also allows us to schedule maintenance which is crucial in terms of machine durability,” he says. “We offer this service for free to our customers for the first three years after purchasing a RTH range machine. After the three years, the majority of our customers renew subscription because they are extremely satisfied with the benefits brought by My Magni.”

“MyMagni allowed us to offer better support to our customers and dealers,” he adds. “Within our sector, technologies like the one provided by Trackunit have become essential, especially when it comes to dealerships and rental companies.”

“Being able to give our customers this ‘extra’ has been very important,” says Pastorelli. “Moreover, Trackunit is able to manage the relationship with our customers very well meaning that they often resolve their issues directly and without us having to support too much. Our customers really see Trackunit as a plus.”