– 40 min
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Downtime Panel: Trends, Digitization and Sustainability

Hear from Thomas Bluth, Board Member, Trackunit & Previous CTO at Caterpillar, Aaron Birnbaum, COO at Herc Rentals and Oana Samoila, Key Accounts Sales Manager at Almac Italia
A man with light skin, short beard, and glasses in a blazer and shirt looks at the camera, background blurred. Construction IoT.
Soeren Brogaard
CEO at Trackunit
A white geometric symbol like a lowercase t and an upside-down u on red, representing construction equipment tracking.
Trackunit

Trackunit Next is a virtual event for the construction industry, where Trackunit customers, partners, and employees come together to explore, be inspired, and celebrate. You’re invited straight into the Trackunit engine room to get insight into what drives us and where we’re headed.

What’s coming up in 2023? Where will the industry have the biggest impact to eliminate downtime? Hear from Thomas Bluth, Board Member, Trackunit & Previous CTO at Caterpillar, Aaron Birnbaum, COO at Herc Rentals and Oana Samoila, Key Accounts Sales Manager at Almac Italia.

About Aaron Birnbaum
As Chief Operating Officer at Herc Rentals, Mr. Birnbaum has more than 30 years of experience in the equipment rental industry. Most recently, Mr. Birnbaum oversaw the Company’s Western, Northwest, North Central and Canada regions as well as its Herc Entertainment Services® and Cinelease® specialty equipment rental units. Mr. Birnbaum also held leadership responsibilities related to the Company’s strategic planning, operational execution and M&A activities.

About Thomas Bluth
As a Board Member & Advisor at Trackunit,Thomas helps transform and grow businesses, leveraging a background in engineering, law, technology, and international business. As an Adjunct Professor, he teaches Global Product Development. Tom’s scope of experience includes managing businesses ranging from $5B to $20B in revenue; leading and developing large global teams; overseeing manufacturing across Europe and Asia; managing governmental and regulatory affairs in Asia; and serving as Caterpillar’s corporate CTO.

About Oana Samoila
As Key Accounts Sales Manager, at Alma Atlantica, Oana is an avid storyteller. She is a Political Science grad with an MBA, a background in corporate training, a career in sales & marketing, and a passion about helping her clients unlock the product potential. She focuses on data analysis, personalized training, and user-experience optimization.

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– 5 min.
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By Danita Jaipersaud
Marketing Communications Manager

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Trackunit Next 2026: AI in Construction

AI, data, and connected operations are accelerating a major shift in construction. Join us to explore what 2026 will demand and unlock.