Get a Demo
Sign in
Our purpose

Together, we will Eliminate Downtime to build the most useful industry for the world

Our purpose statement decodes what we do. Each word is deliberately chosen and carries meaning. Purpose is personal – it connects to each of us in different ways. We use this as a guide to understand how our work contributes to our shared mission.
What drives us

Purpose-driven to the bone

Our bold purpose is at the heart of everything we do. It echoes in the way we work, collaborate, and overcome challenges together. In short, we are making ourselves useful to eliminate downtime every day.

Coming together

Making ourselves useful

By allowing people to come together and share their ideas, spark new strategies, partnerships and friendships, we ask questions; How do we empower people with insights to make themselves useful to the industry?

Connected equipment

Accelerating digitization

How do we grow the penetration of connected equipment? And how do we accelerate the digitization of the industry, ultimately, to eliminate downtime?

Our ambition

Our guiding principles

Our principles guide how we work. We eliminate downtime by solving what matters with curiosity, compassion, and a commitment to learning. We take ownership, stay focused on outcomes, and follow through to make a real impact.
Purpose explained

This is what we stand for at Trackunit

We don’t just want to be something in the world – we want to be something for the world.

Together, we will eliminate downtime to build the most useful industry for the world.

Approach

Our approach is human, collaborative and based on co-creation. We are driven by a design thinking approach, being empathetic, iterative and always striving for an ecosystem-wide impact.

Downtime

Downtime is the core of all problems in the construction industry. We address it through five key areas, looking at downtime through the lens of machines, humans, companies, our industry as a whole and society at large. Eliminating Downtime is the contribution made to create an impact beyond the industry because it exists in the world, for the world.

Builders

We are builders and doers by heart and committed to turn every relevant idea into a catalyst for change.

Useful

Being useful is the core DNA of our company. We always strive to walk on two legs, driving a highly commercial and impact-focused agenda at the same time.

Construction

Construction is a very big player in the world, and we have at least the same aspirations so that the industry can consciously create an impact for the world. By doing so, we deliberately balance an inwards focus with an outwards outlook because long-term relevance for any ambitious company will also be measured in the contribution outside of the industry.
Downtime

It all comes down to downtime

Downtime is the origin of all problems in our industry. It’s machines that aren’t running, assets you can’t find, equipment without an operator, and machines that break down.

It’s broken processes and broken promises.

Coming together

Eliminate Downtime

Our promise to the construction industry is to unite the construction industry to eliminate downtime by making the largest data lake in the industry useful and lead the digital technology transformation.

Our contribution

Delivering impact

This is our contribution to anyone who wants to deliver impact today and tomorrow through insights, products, services and business models – all developed by industry leaders, for industry leaders.

Resources

Learn more with the community

Discover how industry leaders are rethinking what’s possible. Tackling big questions to eliminate downtime and shape what’s next.

Article

‘Construction is not the dirty, dangerous industry that it once was’

Read more

Article

It’s our customer’s voice that makes eliminating downtime a reality

Read article

Article

Connectivity will accelerate the battle on downtime — eventually

Learn more