We’ve always been a company that believes in getting as close to our partners as possible so that we can give them the best solutions and meet their needs. As just one example of that, we regularly invite customers to our various hubs for feedback and input and there is nothing that is cosmetic about this. 

It means we’re intimately familiar with the challenges our customers face. And those challenges are many. They can, among others, include the road to real differentiation, the search for digital talent, negotiating a fluctuating legislative environment, how to best use data, what kind of investment they need and how to protect their value proposition.

All these emerge from those workshops and the feedback we get has infused the process of product development. Indeed, it is no exaggeration to say our customers directly influenced the road to delivery of flagship solutions like Access Management, Emissions Reporting and IrisX.

This customer-first philosophy is part of Trackunit’s DNA and nothing pleases us more when partners highlight our levels of service and our willingness to listen as a key reason why they enjoy working with us. And in 2025, we are ready to take that to the next level.

‘It is no exaggeration to say our customers directly influenced the road to delivery of flagship solutions like Access Management, Emissions Reporting and IrisX.’

That’s because the customer focus at a human level is running parallel with incredible technological advancements to ensure that as we help to connect construction more completely, customer confidence and trust in the data and the ensuing insights can only strengthen.

Accelerating complexity

Perhaps the fundamental change we can increasingly address this year for our partners is the management of what we have labelled accelerating complexity. 

We know that our customers are somewhat ambiguous on the role of technology and particularly the impact of AI on their businesses. Our customers seek clarity on the role of technology, particularly AI, in their businesses. Understanding how to utilize it effectively, evaluate investment costs, and allocate resources wisely is a priority, but concerns persist about making a costly misstep that could lead to significant financial loss.

That’s a real concern. Get it wrong, and it could damage a business significantly over the mid- to long-term. But, and here’s the kicker, get it right and you’re looking at a potential competitive advantage that could propel your business to the front of the ‘pace of learning’ race and make everything you do happen much faster. That is in effect what our operating data platform IrisX will do for our partners in 2025 and beyond. 

IrisX does many things of course and we’ll not dive too deep here given we’ve been over this in detail before, but at a fundamental level, it will impact those who partner up to the platform in two ways.

Firstly, it will help them manage the complexity that comes with new ways of doing business, in particular leveraging the impact of AI on their business and the overall business environment. Secondly, it will exponentially accelerate the management of that complexity so that the journey from start to actual business impact is sped up by a factor of as much as 20.

Time to impact

That same principle of listening to and then acting on behalf of our customers applies to our other innovations too. Take, for example, our Bluetooth-enabled Network solution. 

Network, which we officially launched in late 2024 but has been in place for a lot longer, already connects approximately 100,000 jobsites across the globe leveraging our loT device
Trackunit Raw.

If you’re an OEM working throughout the globe, the implications are immediate and obvious. In fact, while we’ll not name names, we have OEM partners that are leveraging this across their network to make sure they know exactly what is happening with their light equipment on every site that is BLE-enabled. 

That cannot be underestimated. It means they know when a machine or tool needs maintenance. It mitigates against theft. It enables better utilization and resource management and also puts safety at the head of the queue as site managers and fleet operators use the access management solution to ensure only qualified people operate dangerous machinery. In essence, it’s one of many different solutions that reduces the time to impact.

‘By helping partners become more efficient and better organized, there is an immediate improvement on keeping to project budgets, and cutting back on the risk of missing project deadlines.’

And that ties into our overarching societal goals too. By helping partners become more efficient and better organized, there is an immediate improvement on keeping to project budgets, and cutting back on the risk of missing project deadlines. That translates to a significant win not only on emissions control but also in the ultimate battle of eliminating downtime, and repositioning construction as a force for global progress.

It’s a similar story with the Specialty Equipment solution which we also released in 2024. Specialist OEMs that develop machinery designed for remote, difficult or even hostile environments are also brought under the connectivity umbrella in a way that they have never been before. 

That ensures investment-heavy equipment like generators, pumps, chillers, heaters and compressors become ‘fully visible’ on screen enabling an immediate improvement in utilization and performance.

Resilient ecosystem

And that’s where we are now. As the technology continues to advance at pace, industry-specific platforms like IrisX will adapt to and adopt new developments like composite AI into their models incubating integrated solutions that speed the path to impact.

It means those who choose to take the plunge can be sure that, in a sometimes confusing world, they are part of a resilient ecosystem that will not stand still but will, with dexterity and flexibility, move with the technology. And that should enable them to deliver additional value  leveraging their core expertise in new ways that is easy for their customers to consume in the most business-friendly environment possible.

How do we know this? While there are no certainties in life, we can confidently assert our operating data platform is doing what it set out to do because it’s getting the traction we hoped for and our OEM partnerships in particular, are steadily growing.

‘We will continue to put the customer voice at the center of everything we do, because they are our benchmark, our barometer and our litmus test.’

And it’s little surprise to note that many of those partnerships were willing to become a part of the ecosystem, because they played a part in the developmental process of IrisX with those feedback and workshop sessions I referenced earlier.

We were listening then. We are listening now. And we will continue to put the customer voice at the center of everything we do, because they are our benchmark, our barometer and our litmus test. And it underpins everything we do at every level.

Want to hear more? We have a brilliant program lined up for Trackunit Next so join us on February 5, 2025 at 1400 CET to find out what’s in store for the industry this year and beyond.