Customer Success Story

With Rental Company Cooper Equipment Rentals

From Unmanageable to Efficient: Unifying Platforms

Canadian-owned and operated Cooper Equipment Rentals were looking for a system that could support them as they scaled their business. Having experienced rapid growth in the last few years, Cooper maintains a fleet that includes dozens of manufacturers.


A variety of manufacturers also meant several telematics logins, and spending time understanding and building an overview of their fleet. It was quickly becoming an unmanageable task. This led to slow reporting and little understanding of the utilization of their machines.


Cooper needed a system that would allow them to:

  • Group the manufacturers’ data in one platform
  • Understand the utilization of their machines on a consistent basis
  • Keep growing at a rapid pace

“We had around a dozen manufacturer portals, and it became unmanageable for just Ray and I.”

Rod Lentino, Rental Fleet Manager


Having prior experience with telematics, from dots-on-a-map to preventing theft, Cooper knew that they wanted more, much more. Trackunit gave them the ability to aggregate data from various machine providers into one system. With one platform that houses the data, Cooper is able to understand the utilization of their machines, marry that to rental data, and make data-driven decisions that impact their business.


The Trackunit system will scale with Cooper, so they can ensure that new additions to their fleet are well maintained. Consolidating data is just the beginning of Cooper’s journey.

They are now exploring alarms and additional automation, digging deeper into the benefits of telematics and machine utilization that will further help them in eliminating downtime.

“I think we’re really transitioning into the utilization phase of Trackunit. Initially, we just wanted data. But now we’re really starting to see what Trackunit can do.”

Ray Lagrandeur, General Service Manager


Cooper Equipment Rentals strives to deliver the best in class experience to all their customers. With a long history in rental, they also have previous experience with telematics. But, together with Trackunit, they have taken the necessary steps to succeed at scale.

Company size

700+ employees



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