Chief Product & Marketing Officer

Laerke Ullerup

"The ability to empathize and connect is more relevant than ever."

I’m a strong believer in the power of the human touch: We are all just humans, so the ability to empathize and connect in a world of screens, technology and abundance is more relevant and important than ever.

Prior to joining Trackunit, I have been working in the start-up and technology space with a focus on digital transformation, entrepreneurship, communication and marketing, community building, design thinking, facilitation and leadership. At Trackunit, I am heading brand and corporate communication and have been successfully building the brand’s position and growing awareness in the market. I continuously strive to expand growth operations and insight working closely together with Customer Success Management and Tech Support.

I am a passionate and curious leader who builds strong brands, facilitates involvement and co-creation in tech ecosystems and enjoys the entrepreneurial journey of starting something new. I have always been intrigued and fascinated with technology and the impact it has on work, collaboration, business, innovation, society and human relationships.

Bringing people together and building connections gives me energy and drive. Developing Trackunit’s GTM strategy through channel partnerships is therefore a truly exciting challenge to tackle for me.

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Meet Our Leadership Team

Chief Executive Officer

Soeren Brogaard

Chief Revenue Officer

Amish Sabharwal

Chief People Officer

Flemming Karstens Søeborg

Chief Technology Office

Mikkel Dalgas

Product Spotlight

Update on Trackunit Spot

In this video, Trackunit’s Richard Haggerty updates us on Trackunit Spot. Learn how to apply it, the value it brings, and gain insights on the new utilization capabilites.