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Webinar

How market uncertainty and digital transformation are reshaping OEM strategy

May 12 | 2:00 pm EDT / 1:00pm CT

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About the webinar

How market uncertainity and digital transformation are reshaping OEM strategy

The industrial goods sector is entering a period of structural change. Economic uncertainty, shifting demand, and rising operational pressures are forcing OEMs to rethink how they build, support, and monetize equipment across its lifecycle.

In this 30-minute executive briefing, Trackunit welcomes John Sommers, VP of Construction & Utility Sector at the Association of Equipment Manufacturers (AEM), to discuss insights from their State of Industrial Goods report, and what the findings mean for OEM strategy over the next decade.
 
The study highlights how tariff uncertainty, inflation, and cyclical demand are reshaping investment priorities across equipment manufacturing, with many leaders focusing on short-term resilience while also preparing for long-term shifts in distribution models, workforce capabilities, and digital innovation.
 
We’ll explore where OEMs are finding opportunity in this environment — particularly through digital capabilities, connected equipment, and remote lifecycle management that improve customer experience and unlock new aftermarket revenue streams.
What we’ll cover:
  • Key insights from the State of Industrial Goods report
  • How economic and policy uncertainty is shaping OEM strategy and investment
  • Why digital tools, connectivity, and lifecycle services are becoming competitive differentiators
  • What OEM leaders should monitor as the industry evolves over the next 5–10 years
The webinar will be presented in English, with live subtitles available in 12 additional languages.
Speakers

Live with Trackunit

A smiling bald man with a beard, in a gray plaid suit and white shirt, stands in a glass office with the IrisX logo behind him.

Speaker

John Summers

VP, Construction & Utility Sector, AEM

A middle-aged man with short gray hair in a blue blazer poses confidently, reflecting IrisX’s professionalism in construction IoT.

Speaker

Federico Rio

SVP Product & Pricing, Trackunit

Date

May 12, 2026

Take part in a shared session with attendees joining from across the industry.

Time

2:00 pm EST/1:00 pm CT

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