Published: 08. April 2025,
Press Release
Aalborg, Denmark. April 07, 2025: Digital solutions provider Irdeto will enter into a Works With Trackunit partnership that will leverage Trackunit’s Operating Data Platform, IrisX, for its Imperto equipment sharing solution.
“This is a really significant development for Imperto by Irdeto because it will enable us to deliver even better insights to our customers leveraging the IrisX platform,” said Daniel Thunberg, business owner of Imperto by Irdeto. “We will be able to scale the Imperto solution across a global ecosystem by removing structural barriers for adoption thereby enabling even more efficient utilization of equipment rentals across jobsites.
“Unlocking equipment pooling opportunities across the existing Trackunit ecosystem will bring the Imperto solution to even more customers through what will effectively be a bridging of the Irdeto and Trackunit cloud platforms,” said Thunberg. “We will also be able to leverage Trackunit’s Access Management solution to make workflows around all our equipment pooling more process-driven and efficient.”
Thunberg added that the partnership would significantly benefit Rentals and Contractors given it should make processes around equipment booking, inspection, billing and maintenance easier while also allowing for time-specific rental agreements and boosting productivity on the jobsite.
“This partnership represents two cloud-based platforms coming together to create a better solution for customers,” said Trackunit CEO Soeren Brogaard. “We’re excited to bring Imperto by Irdeto’s equipment pooling expertise to our customer base.
“Together, this will create a more streamlined and efficient ecosystem that will cut down on waste, lower costs and boost productivity,” said Brogaard. “Any agreement that is centered on data sharing, transparency and efficiency can only be good for us and construction as a whole as it strengthens the industry’s battle against downtime.”
Both Irdeto and Trackunit will exhibit this week at the Bauma show taking place in Munich, Germany April 7-13 April. Trackunit will be at booth 442, in hall A2.
Contact
Lærke Ullerup, chief product & marketing officer at Trackunit. +45 5370 3033
About Irdeto
Irdeto is the world leader in digital platform security offering cyber services and technology solutions that protect platforms, digital assets and software applications across multiple industries. Irdeto’s products meet the rapidly changing mobility demands and exceed cybersecurity regulations for automotive, rail and beyond. We provide solutions throughout the product lifecycle to prevent cyberattacks and help protect assets for connected cars, commercial fleet, and construction equipment. With a rich heritage of security innovation and rapid adaptation to the changing demands of the cyber security space, Irdeto is the preferred partner to empower a secure world where people can connect with confidence. For more information, please visit www.irdeto.com.
About Trackunit
Trackunit is a global technology company that connects construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With circa 3.5 million visible assets connected, it uses technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way.
About Works With
Works With Trackunit is a partnership program designed to develop and deliver useful solutions for the industry. Works With Trackunit ignites a community to solve customer challenges, build integrated solutions, and establish and grow deep relationships.
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