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Webinar

The Component Data Opportunity: Building a Smarter OEM Ecosytem

August 20th | 2:00 PM ET / 11:00AM PT

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About the webinar

The Component Data Opportunity: Building a Smarter OEM Ecosystem

Every component OEM knows the moment the machine ships — and the relationship ends.
From that point, you’re dependent on a warranty claim or a dealer callback to understand how your engine, drivetrain, or hydraulics are actually performing in the field. Technicians arrive without the right parts. First-time fix rates sit around 30%. And when a fault fires at 3am, the rental branch calls their own tech — not you.
 
The data to solve this already exists. It’s sitting in your ECU. The problem is it has no path to the asset owner in a usable form.
 
In this 30-minute session, Trackunit will walk through how component OEMs are using the Trackunit network — 50,000+ connected assets across 5,000+ rental companies globally — to close the data gap, build a direct service channel, and unlock aftermarket revenue streams that didn’t exist before.
What we’ll cover:
 
  • Why the post-sale data gap costs component OEMs in warranty disputes, no-fault-found truck rolls, and lost customer relationships — and how the Service Loop closes it
  • How Cummins Connected Diagnostics turned fault code data into 600+ rental fleet downloads and a direct commercial relationship with the asset owner
  • Why fault enrichment is the entry point — and how predictive parts demand and firmware over the air become the revenue layers
  • How IrisX Blueprints cut time to value in half compared to building proprietary, with quantified ROI models and a ProServ team that’s done it before
  • Why 2026 is the year component OEMs need to establish their data-sharing framework and Marketplace presence — or negotiate as followers
Speakers

Live with Trackunit

A man with glasses and a beard in a light sweater sits smiling with arms crossed, against a bright blue background; fleet management.

Speaker

Shouri Bagchi

Key Account Director NA, Trackunit

A smiling man with gray hair and beard in a blue suit stands in front of a red industrial machine with the latest IrisX technology, highlighting construction equipment tracking in a modern indoor setting.

Speaker

Jeremy Harsin

Sr. Director Off-Highway Powertrain Engineering, Cummins Inc.

A man with short black hair and a beard smiles at the camera, wearing a light brown sweater over a blue and white checkered shirt against a plain dark background, giving the image a polished, professional feel suited for connected jobsite profiles.

Speaker

Sandeep Shetty

Digital Business Lead, Cummins Inc.

Date

August 20th, 2026

Take part in a shared session with attendees joining from across the industry.

Time

2:00 PM ET / 11:00AM PT

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