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In this video, you’ll hear from Alan Berger, who discusses the challenges in the heavy machinery industry. Incremental improvements and investments have traditionally driven this industry. Still, with the increasing complexity and cost of improving machines, the focus is shifting toward connected systems and overall productivity improvements.

Berger notes that a push toward rental and commoditization of larger machines drives this shift and emphasizes the importance of adapting and offering complementary services to succeed in this new ecosystem. He points out that single-branded job sites are becoming increasingly rare, and companies must commit to fundamental changes in how they run their business to benefit from this shift.

Overall, Berger’s presentation highlights the need for companies in the heavy machinery industry to adapt to changing market conditions and embrace new business models to remain competitive.

About the speaker

Alan Berger is a prominent figure in the heavy machinery industry, with over 30 years of experience. He has held various leadership positions in renowned machinery companies and gained a deep understanding of the industry’s trends and challenges.

Alan Berger has presented as the main speaker at various industry events, sharing his perspectives on innovation, digitization, and productivity. He is known for his ability to predict industry changes and create strategies to help companies adjust. Berger’s devotion is to drive the industry towards a more connected, productive, and sustainable future.