Play Video
– 23 min

From push to pull: How OEM’s connectivity ambitions change

Published: 18. March 2024
By Soeren Brogaard
CEO at Trackunit
By Trackunit

Dedicating his professional career to construction, Fred Rio, SVP OEM sales at Trackunit, taps into the rich history he has with the industry for an account on what’s driving connectivity with OEMs. A conversation about how ambitions are changing and what kind of people OEMs need to have at the table to not fall short on their digital journey.

About the Downtime Talk

The Downtime Talk brings you the latest insights and expert perspectives on the construction industry and beyond. We discuss trending topics, innovative ideas, and sources of inspiration shaping the world of construction. From cutting-edge technology to sustainable practices and the challenges this industry faces, our host Soeren Brogaard, CEO at Trackunit, explores new ways to eliminate downtime in construction with his guests.

About the speakers

Fred Rio

Fred is SVP OEM sales at Trackunit. He’s a Global Executive in the heavy equipment industry with 23 years of experience in Machine Design, Digital & Technology, and Sales & Marketing for the Paving, Construction and Aggregates sectors.

Soeren Brogaard

As the CEO at Trackunit, Soeren is leading the alignment of future technology and business strategy, implementing data-driven initiatives to eliminate downtime. The digital transformation of the construction industry is a big passion. His ability to tackle common problems from multiple perspectives makes room for clever thinking and innovative processes. He strongly believes partnerships and tech will positively impact the world.

Share this video

Related

‘Let the politicians set the targets — Europe’s manufacturers should decide the path’

‘We needed a strong partner like Trackunit to develop MyDINO’

‘Trackunit helped us, adapting its own solution to our needs’

Most popular

We should be proud of this industry — and here’s why

’We’re enabling a better end-to-end experience for our customers’

‘Trackunit was a better fit for us — it was more developed.’

100 Ways to Eliminate Downtime

Sign up for the
Trackunit Newsletter

Never miss an insight. We’ll email you when new articles are published on this topic.

Today People are Reading

Construction, Digitalization
– 5 min.
By Søren Bruncke Mikkelsen
Senior Director of Engineering

Registration

Please complete the form to watch the video

By clicking submit below, you consent to allow Trackunit to store and process information provided, in accordance with our privacy policy, to process your request.
Days
Hours
Minutes
Seconds

Save your seat

Trackunit Next 2025

Join 1000+ construction professionals leaning into the future to explore what’s next for Trackunit and the industry.