– 23 min
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From push to pull: How OEM’s connectivity ambitions change

A man with light skin, short beard, and glasses in a blazer and shirt looks at the camera, background blurred. Construction IoT.
Soeren Brogaard
CEO at Trackunit
A white geometric symbol like a lowercase t and an upside-down u on red, representing construction equipment tracking.
Trackunit

Dedicating his professional career to construction, Fred Rio, SVP OEM sales at Trackunit, taps into the rich history he has with the industry for an account on what’s driving connectivity with OEMs. A conversation about how ambitions are changing and what kind of people OEMs need to have at the table to not fall short on their digital journey.

About the Downtime Talk

The Downtime Talk brings you the latest insights and expert perspectives on the construction industry and beyond. We discuss trending topics, innovative ideas, and sources of inspiration shaping the world of construction. From cutting-edge technology to sustainable practices and the challenges this industry faces, our host Soeren Brogaard, CEO at Trackunit, explores new ways to eliminate downtime in construction with his guests.

About the speakers

Fred Rio

Fred is SVP OEM sales at Trackunit. He’s a Global Executive in the heavy equipment industry with 23 years of experience in Machine Design, Digital & Technology, and Sales & Marketing for the Paving, Construction and Aggregates sectors.

Soeren Brogaard

As the CEO at Trackunit, Soeren is leading the alignment of future technology and business strategy, implementing data-driven initiatives to eliminate downtime. The digital transformation of the construction industry is a big passion. His ability to tackle common problems from multiple perspectives makes room for clever thinking and innovative processes. He strongly believes partnerships and tech will positively impact the world.

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