Equipment OEMs and rental companies have invested heavily in connected fleets that generate massive amounts of data. The challenge is getting insights from that data delivered to the right people at the right time.
Until now, that meant spreadsheets, manual reports sent over email, and insights that arrived days too late. Shared logins created security risks. Customers were left guessing.
At the same time, customer relationships stayed transactional when they could have been something more. The opportunity to add value, build trust, and deepen loyalty went unrealized.
Trackunit Portals changes that. OEMs and rental companies can now give customers a branded, real-time window into fleet insights. Contractors can extend the same experience to their subcontractors. No development overhead required.
Trackunit Portals is built on Trackunit IrisX, which brings fragmented IoT and operational data together in one place. With Portals, you can turn what you already collect into a customer-facing product, live in as little as an hour.
Portals gives OEMs and rental companies an easy way to share live fleet insights directly with their customers, under their own brand. Instead of months of custom development, setting up a branded portal takes just weeks.
Each customer gets secure, permission-based access to their own assets. Insights that used to arrive days too late in a spreadsheet is now live, self-service, and right where customers need it.
Beyond data sharing, Portals lets OEMs and rental companies build and distribute apps directly inside the portal experience. Premium services like predictive maintenance alerts, utilization reporting, or performance benchmarking can be packaged and offered to end customers as chargeable add-ons. Fleet insight becomes a product, not just a report.
For OEMs considering building a customer portal in-house, Trackunit Portals removes that engineering burden entirely. We are already seeing this in practice. One leading OEM went live with 10,000 customers in two weeks, with administration handled by a single person.
According to Deloitte, aftermarket services deliver margins more than two times as high as equipment sales alone. Yet for many OEMs, the customer relationship fades after delivery.
A branded portal changes that equation. Fleet data becomes a commercial asset rather than a byproduct. OEMs can build chargeable services on top, including predictive maintenance, performance benchmarking, and utilization reporting.
For rental companies, the real opportunity is what happens after handover. Contractors who feel informed renew more and dispute less.
We are already seeing this in early deployments. One rental company found that customers with portal access are 10% more likely to renew and show 20% higher usage of partner-built apps.
The operational benefits go beyond retention. When customers can answer their own questions, handover disputes resolve faster, off-rent tracking becomes transparent, and support calls drop.
Centralized visibility also transforms how rental teams manage maintenance. In an early trial, one operator running 2,000 units cut annual maintenance costs by over $400,000 after consolidating from fragmented, siloed tools into a single shared portal environment.
Trackunit Portals is available to Trackunit IrisX customers. Contact your Trackunit customer success representative to get started. If you are not yet a customer, you can request a demo to see Portals in action.
Dr. Oliver Oechslein is Senior Director of Product Management at Trackunit, where he leads the IrisX platform and serves as product manager for Portals. He has a PhD in Information Systems and 15 years building technology products for the construction industry.
