Published: 26. January 2026,
Chicago, Illinois. January 26, 2026 — Global contech Trackunit will showcase advancements across its connectivity and operational intelligence platform at the ARA show in March 2026, with the latest developments to its operating data platform, Trackunit IrisX, spearheading the portfolio.
Trackunit works with some of the world’s largest and most innovative rental companies to provide a data intelligence foundation that supports asset-critical operations, customer experience, and digital service delivery at scale.
“Trackunit IrisX delivers trusted machine intelligence, secure connectivity, and a scalable way for rental organizations to address operational challenges and improve asset productivity,” said Susan Brandt, Trackunit President & General Manager, Americas. “It addresses key operational challenges, including inconsistent data, delayed decisions, and disconnected systems.
“The platform is not only putting an end to silos, it is helping build smarter, automated workflows, enabling benchmarking, and delivering consistent insight across equipment, fleets, and site operations.”
One of the latest enhancements to Trackunit IrisX’s capabilities is a set of ready-to-deploy workflows that enable faster, smarter servicing and quicker turnaround.
“In rental, every idle machine is lost revenue,” said Brandt. “Manual return processes slow down equipment turnover, leading to bottlenecks in logistics. Trackunit IrisX accelerates the return-to-rent cycle by automating services and streamlining inspections.”
“That keeps fleets productive and earning, while enabling rental companies to protect margins,” she said. “It enables smarter, leaner processes that boost profitability by helping teams quickly identify idle or underperforming assets and take action.
“Actionable insights give rental businesses the opportunity to deliver real value to their customers where every asset is working,” added Brandt. “As more companies apply the insights, that will help raise utilization benchmarks and accelerate the battle to eliminate downtime.”
Trackunit will also showcase its custom-branded portals at ARA. Portals will allow rentals to give their contractor customers unified fleet management, proactive maintenance, and access management capabilities.
“A centralized, branded digital portal gives contractors a seamless experience that improves uptime, reduces disruption on the job, and strengthens trust with their rental partners,” said Brandt. “It brings together OEM apps, dealer platforms, and service solutions into a single view that improves experience and builds brand loyalty.”
IrisX also applies advanced AI to turn connected equipment data into actionable insights that drive immediate value. This helps rental companies accelerate decision-making, automate service and return-to-rent processes, and extend digital services through apps built on the Trackunit IrisX platform and Marketplace.
“This open ecosystem enables rapid onboarding, and our ever-growing customer base can offer solutions tailored to their own customers,” said Brandt. “This translates to real cost savings, productivity gains, and measurable ROI.”
Built on secure, standardized data and proven at scale, Trackunit IrisX supports the reliability and trust required for asset-critical rental operations.
ARA takes place in Orlando, Florida, March 2-4. Trackunit can be found at booth 4078.
About Trackunit
Trackunit is a global technology company that connects construction through one platform to create a living, evolving ecosystem that delivers data and insights to the off-highway sector. With circa 3.5 million visible assets connected, it uses technology to eliminate downtime, improve safety, and help customers improve the bottom line in a sustainable, cost-effective way.
